Depends on your content and the service/product you’re offering. Say that you’re me — and you write about personal finance. From blogging for a couple of years, I’ve learned that most people don’t understand the difference between ETFs, Mutual Funds, Target-Date Index Funds, etc. I can hold a workshop on “Stock Buying 101” and explain these concepts to my audience.

Start with a pain-point that your audience has….hold a class to teach them how to solve it.