Should I Start a Blog or Youtube Channel in 2022? What About Tik Tok and IG?

Breaking down the details of building an online community via writing vs. video

Photo Credit: Author, Created on Canva

When I first decided that I wanted to create content, I didn’t know where to start.

“Is Youtube where the growth is? But blogging is easier! I can write from anywhere and I don’t need any fancy equipment,” I thought.

In general, I’m of the belief that every single person should build a brand, whether it’s a personal brand or a product/service brand.

Even if you plan to stay in a corporate position and you have no plans to leave your 9–5, you can drastically increase the number of opportunities that come your way just by creating content and establishing yourself as an authority in your niche.

In my opinion, too many people get hung up in the “which platform do I choose” phase, and they never take action.

Let’s talk about blogging vs YouTube, Tik Tok, and Instagram platforms in 2022 and which one you should pick.

The Pros of Creating Video Content

Many content creators will give advice that seems great on the surface: “If you’re comfortable with being on camera, create video content!”